WESTER ROSS BRAND
 

During the next six months, the logo to the right will appear on a selection of Wester Ross-based websites and printed material as part of an exercise to raise public awareness of the Wester Ross brand, for a proposed launch date of early January 2009.

A joint proposal from several local tourism and business groups, this is aimed at developing an easily recognisable image associated with the Wester Ross region at home and abroad.

Why should we need this?

• Visitors often ask why they have never heard of Wester Ross before – it is not a clearly defined area.
• We do not have an “identity” as such. We must create this or risk being submerged by other areas.
• Nowadays, our market is global – not local. It is a very small area in an extremely large world, and we must do our utmost to promote and sell to this market.
• The brand will link into the scenic and environmental qualities of Wester Ross that form the main appeal for visitors to this area.

 For a look at the strategic marketing plan which contains this and other proposals designed to bring benefits to Wester Ross - click here.